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Dr. Ian Dunbar and Dune the American Bulldog

BARKING UP THE WRONG TREE — FOR 110 YEARS?

Dr. Ian Dunbar  |  Thu, 05/07/2015 - 19:01

Edward Lee Thorndike showed that behavior is modified by its consequences and in 1905, he published his Law of Effect, basically stating: Any behavior followed by pleasant consequences will increase in frequency and be more likely to occur in the future, whereas any behavior followed by unpleasant consequences will decrease in frequency and be less likely to occur in the future. The notion of binary feedback is the quintessence of learning theory.

 
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